Real Bride Stories - Louise

Thursday, 17th June

About me

Hello, my name is Louise and before starting my dream job at Rachel Ash, I was a Rachel Ash bride myself. For those that have visited the boutique since I started in August – you will have probably heard me try to bring my wedding into the conversation at any given (and probably not even remotely relevant!) opportunity. I simply love weddings and enjoyed every minute of planning my own big day.

The Rachel Ash Experience

I had such a lovely experience at Rachel Ash. As soon as I arrived at the shop I had a good feeling, in my opinion it is the prettiest shop on the High Street. I received a warm welcome and felt completely comfortable throughout. It was the first (and only) boutique I visited - I didn’t feel like I needed to go anywhere else. I visited to try on one dress in particular but had the opportunity to try on six more, which was fabulous. My main worry was getting nearly naked in front of a stranger but I soon realised the curtain in the middle of the room was there for a reason! Saying 'yes' to my perfect dress at Rachel Ash was everything I dreamed and more.

See below for my top tips when coming into a bridal boutique and shopping for your wedding dress.


Top tips

  • Wear good underwear - nude if possible, to avoid colour showing through the dresses and to give a good indication of what your dress will look like on your wedding day.
  • Opinions - bring people to your appointment that will be honest however, be wary of too many opinions – sometimes it can become very overwhelming!
  • Be open minded - there may be a dress out there that you would have never considered. Trust in the bridal stylists and give lots of different styles a go until you find your favourite.
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No pressure

  • Don’t feel pressured - we don’t push sales – it’s not our style. When making such a huge decision, it’s important to have a think about it and not feel like you are being forced into a purchase. We will always welcome and encourage second appointments if you are not sure. The wedding dress, in my opinion, is one of the most important parts of a wedding day!
  • Enjoy - Have fun and enjoy the experience of being in a bridal boutique with your favourite people, trying on some beautiful dresses and having the spotlight on you! Take it all in and create some wonderful memories that will last forever.
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And finally...

Last but certainly by no means least.

  • Celebrate - when you have “said yes to the dress” celebrations are mandatory! What an excuse to have some bubbles with your favourite ladies or gents. We do get a few dads, brothers or male besties with our brides too.
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If you need any help, advice or would like to book an appointment – we would love to hear from you. You can book online now, give us a call on 01858 374960 or send us an email at

Louise x

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