Nestled in the heart of the historic town of Atherstone, Warwickshire, Rachel Ash is a luxury designer wedding dress boutique boasting exciting collections from the very best in British and International bridal design.

Our collection of wedding dresses and bridal accessories are thoughtfully hand-picked each season and draw on the talents and vision of the most popular and dynamic bridal designers today. Whatever your bridal-look and dreams we aim to inspire you with our diverse range of wedding dresses, whilst having a little fun and creating some wonderful memories together. Our dress prices start from £995 and go up to £3500. Bridal separates collections start from £715, I bet you hadn't thought about those, you should definitely give them a try .

Our reputation is built on honest styling expertise and our impassioned customer-service. We really care about each and every one of our brides and want them to enjoy the run up to their big day, safe in the knowledge that we will take care of their wedding dress and alterations.

We operate on an appointment basis so each bride has our undivided attention and benefits from the exclusive use of our beautiful private dressing room. Contact us today on, 01827 713515 or drop us a line at, info@rachelash.co.uk to reserve your appointment.

We look forward to welcoming you to Rachel Ash.

Meet the team




I am always smiling, super chilled and fulfilling my dreams of owning a bridal shop. I love to live a simple life, spending time with my two dogs Charlie and Baxter, and of course not forgetting my lovely husband Adam.

When away from the bridal world I love being creative, holidays abroad, motorsports, Netflix and taking long walks with my boys.

Aimee Signature
"Rachel Ash was the first place I visited on my quest for the perfect dress and I couldn’t have asked for more. Aimee offered friendly and knowledgable service, giving her thoughts and advice along the way which was invaluable! The best way to sum it up? Every other store was compared to the 'Rachel Ash Experience'! Thank-you!"

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Christmas Deals - 15% off Bella Belle Shoes ordered online via our website from 20th Nov - 6th Dec.

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