Events

The Summer Sale | Find Your Dream Dress for £599 or Less

Starts: Saturday, 1st, August at 9:30AM
Ends: Monday, 31st, August at 5:00PM

The Summer Sale 2026

1st August – 31st August 2026

For one month only, discover incredible savings at The Summer Sale 2026 at Rachel Ash Bridalwear.

Our Bridal Outlet will be transformed into an exclusive event featuring a hand-selected collection of designer wedding dresses, with every gown priced at £599 or less.

Whether you're planning a last-minute wedding, shopping to a budget or simply hoping to find your dream designer dress at an exceptional price, this is your opportunity to take home a beautiful gown for less.

Unlike a traditional bridal appointment, The Summer Sale has been designed for brides who are ready to find their dress and purchase on the day. During your private 60-minute appointment, you'll have the opportunity to choose and try on up to four outlet gowns, with guidance from one of our experienced bridal stylists throughout.

If you find the one, you'll complete your purchase during your appointment and leave with your dress the very same day.

With every dress available on a first come, first served basis, once a gown has been purchased it will not be available again.

Event Rules

To ensure every bride enjoys the best possible experience, please note the following:

• The Summer Sale runs from 1st–31st August 2026.
• The event applies to Bridal Outlet gowns only.
• All outlet dresses are priced at £599 or less.
• Appointments are 60 minutes.
• Each bride may try on a maximum of four dresses.
• Dresses are selected from our outlet collection only.
• If you find your dress, it must be purchased during your appointment.
• All dresses are taken home on the day of purchase.
• Dresses cannot be held or reserved following your appointment.
• All dresses are sold on a first come, first served basis.
• Once a dress has sold, it is no longer available.
• All outlet sales are final. No refunds, exchanges or returns are available.
• The Summer Sale cannot be used in conjunction with any other promotion or discount.

Is The Summer Sale Right For You?

This event is perfect for brides who:

• Are ready to say "yes" to their dress.
• Have a shorter wedding timeline.
• Love designer bridalwear at exceptional prices.
• Want to take their dress home immediately.
• Are happy to choose from our existing outlet collection rather than ordering a new gown.

Appointments are limited throughout August, so we recommend booking early to secure your preferred date.