Boutique Relocation

We are relocating!

We've got some exciting news to share, with a new and exciting chapter in the Rachel Ash Bridalwear story. We have found a beautiful new home for our boutique!

Hello brides

Now is the time to confirm we will be moving to a new home in 2024. This move has been in the pipeline for a few years, and it's taken a while to find our perfect new home, but we finally did and it's everything we have dreamed about creating for our bridal boutique.

At our new location, we aim to create a destination for brides, whilst maintaining our 1:1 experience and relaxed approach, be that out in the countryside, so a huge change for our small business.

Our new boutique location

The Coach House, Marston Trussell near Market Harborough on the Leicestershire / Northamptonshire border. Our new home is located on a working farm but has a private entrance and plenty of parking. The setting and views are idyllic and we think it will make a perfect location for our boutique.

View location

Coach house

The inside scoop on our new boutique

Bigger & Better

More space, more comfort. Our private dressing room is designed to provide you with an intimate and unforgettable bridal journey whilst maintaining our beloved exclusive use.

A New Adventure

Our location offers a whole new private and rural backdrop for capturing memories that will last a lifetime.

Exclusive Offers

To mark this move, we've got some special offers lined up exclusively for you both in Atherstone and at our new home. Stay tuned.

When will this happen?

We will close our doors for the final time at our Atherstone location on Friday 22nd December 2023, when we will be shut for the Christmas holidays. We will then re-open in our beautiful new home in Marston Trussell on Saturday January 6th 2024.


Why are we moving?

There is never a good time to move a business, especially when we have been in the same location for 10 years now, but we have simply just outgrown our space and it’s time to take Rachel Ash to new heights, creating an even better, more luxurious experience for our beautiful brides. Now we understand that this move will not be ideal for brides, especially those local to our current boutique in Atherstone, but our lease ended back in June and we have been looking for a new space for over 2 years. This space came up and it was ideal for our business. One other main reason for this move being that I am going through IVF treatment and hoping to start my own family, which will require me being closer to home through this process and huge life change. I do hope you can all understand our reasoning.

What about your alterations?

We know the number one question for most brides is going to be regarding alterations. Our current fabulous seamstress Katrina is going to support all of our weddings in-house at the new location until the end of April, and beyond that she will still be seeing brides locally at her home in Atherstone. During this transition and right now our top priority is trying to find a new equally amazing tailor to support our boutique in the new location. Ultimately, if this isn’t possible, as a lot of seamstresses do like to work independently, we already have a long list of talented seamstresses/tailors that we recommend so this will be provided when brides say 'yes to the dress' at our new boutique.

Stitching lace

I am an existing bride and this is the first I am hearing about the move.

Our current brides should have all been informed of this move, and we are sorry if you have not read or received our communications. We are human and we are trying our best to manage this transition phase, but with a small team of two it can be challenging and this is a new process for all of us. It is not our intention to hide the news, our current brides have been our top priority with regards to this change. Please email us on and we will share the update and a link to a form we are using to track how our existing brides would like to proceed. Again please accept our sincere apologies.

We're beyond excited to embark on this new chapter with our brides, where your 1:1 bridal experience is our top priority.

Stay tuned for more exciting details about our move. Follow us on social media.

Please contact us on with any concerns or queries regarding our new boutique.

Love always,

The Rachel Ash Bridalwear Team 💞

Book your appointment at our new location

2024 appointments