About

Located in the beautiful Leicestershire countryside, Rachel Ash is a luxury designer wedding dress boutique boasting exciting collections and designs from the very best in British and International bridalwear.

Welcome to Rachel Ash

Our collection of wedding dresses and bridal accessories are thoughtfully hand-picked each season and draw on the talents and vision of the most popular and dynamic bridal designers today. Whatever your bridal-look and dreams we aim to inspire you with our diverse range of wedding dresses, whilst having a little fun and creating some wonderful memories together. Our dress prices start from £850 and go up to £4,300. Bridal separates collections start from £715, I bet you hadn't thought about those, you should definitely give them a try .

Our reputation is built on honest styling expertise and our impassioned customer-service. We really care about each and every one of our brides and want them to enjoy the run up to their big day, safe in the knowledge that we will take care of their wedding dress and alterations. Our approach is super relaxed, so brides be prepared for a laid back ride from saying yes to the big day!

We operate on an appointment basis so each bride has our undivided attention and benefits from the exclusive use of our beautiful private dressing room. Contact us today on, 01858 374960 or drop us a line at, info@rachelash.co.uk to reserve your appointment.

A message from the owner

With a lifelong love for weddings and a passion for bridal fashion, opening Rachel Ash Bridalwear has truly been a dream come true. I feel so fortunate to be part of such a joyful and meaningful time in our brides’ lives—helping them find the dress that makes them feel their most confident, beautiful self.

I adore getting to know each of our brides, from the moment they say “yes” to the proposal to the moment they say “yes” to the dress. No two stories are ever the same, and that’s what makes each appointment so special. Our boutique is full of excitement, emotion, and a whole lot of laughter—it’s an uplifting space, and I’m so proud of the experience we’ve created.

Outside of the boutique, life is a little quieter but just as full. I’m a proud mum to twins born in February 2025, and I love nothing more than spending time with them, our two dogs Charlie and Baxter, and my wonderful husband Adam. When I do get a quiet moment, you’ll find me crafting, drawing, or getting lost in a good creative project—Hobbycraft is my happy place!

I can’t wait to welcome you to Rachel Ash and share in this unforgettable chapter of your bridal journey.

- Aimee

Some of the brands we stock at Rachel Ash

Wide shot of accessories available in the Rachel Ash boutique

Accessories available in the Rachel Ash boutique

I had an amazing experience with Aimee at Rachel Ash. She immediately made me feel comfortable and at ease. The boutique is really beautiful and private. Although I didn't find my dress here, I would completely recommend Rachel Ash if you are looking for a service that's professional and friendly, I would have complete trust in Aimee and her aftercare.

Helen Shaw

I had a perfect experience with Aimee at Rachel Ash. The setting was breathtaking, I felt instantly comfortable, excited and knew I was in the best hands. I felt no pressure and thoroughly enjoyed the experience of trying on lots of beautiful dresses. I couldn’t recommend Aimee and the bridal shop enough, fantastic advice, very knowledgable.

Thank you for helping me find the perfect dress.

Rebecca Russen

Brides to be, get yourself to Rachel Ash! Not only is it in the most stunning location, Aimee is incredible; so welcoming, friendly and efficient in what she does. She also carries a great selection of designers with a price range that is kind to all budgets. Couldn't recommend more - what a special experience! Thank you again Aimee x

Kam Scott